Social Media Policy in Business

Friday, January 22, 2010 No Comments

Social Media Policy in Business

I find this of personal interest because I, myself, am the social networking person for my company. This very interesting article is sort of a look at the ethics of social networking for businesses. This doesn’t really have to do with monitoring, per se – though it would be a good idea to know if your employee is spending more time in their own personal accounts or the company’s.

(Happy Friday)

Jan 25, 2010
Do You Need a Social Media Policy?
There's a lot to consider when it comes to representing your brand on social media sites, including what guidelines you need (if any) to protect yourself.
By Tamara Schweitzer,

Social media mishaps happen all the time. Who hasn't said something on a personal blog or Twitter, or on their Facebook status updates that they haven't regretted later? But, what happens, for example, when an employee posts on their personal Twitter account about the horrible meeting they just had, which turns out was with one of your company's biggest clients? Even if the employee doesn't mention the client by name, he or she has crossed a line into potentially defaming the client and damaging your company's reputation. The consequences could result in a lost account or even a potential lawsuit. While most professionals interacting in the social media space exhibit common sense, these scenarios can and do happen, and it's in your best interest to be prepared. Read more ›

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